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P D Laughlin's Articles in Sales

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  • Fatal Sales Mistake Number 2: Stop Winging It!
    Fatal Mistake No. 2 is “Winging It.” When presenting to a prospect, how many times have you not really known much about his business or not really known what you’re going to say or what road you’re going to take the prospect down? This is a huge error salespeople make far too often.

    I know because I’ve been there.
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